Ali Kozehgaran - Teaching

I view teaching as an opportunity to help students think critically, apply concepts meaningfully, and build confidence in their analytical abilities. In my classes, I emphasize clarity, relevance, and student ownership of learning, and encourage students to use AI responsibly as a support tool—not a shortcut—to enhance critical thinking.

Courses Taught

Essentials of Marketing (MAR 301)

Instructor of Record | Spring 2025

Principles of Marketing (MAR 255)

Instructor of Record | Spring 2024

In both courses, I was responsible for the full design and delivery, including lecture content, assessments, and student engagement strategies.

Student Feedback Highlights

(From Spring 2025 course evaluations — MAR 301: Essentials of Marketing)

Overall Teaching Score:

- Response rate: 96.7% (29/30 students)
- Instructor effectiveness: 4.34 / 5.00

- Likelihood to recommend: 4.55 / 5.00
- Respect, feedback, and support ratings: Above 5.5 / 6.00 across multiple dimensions

What Students Are Saying ...

"I loved coming to class and learning about Marketing! I enjoy the class environment and learning with my peers because of Professor Kozehgaran's enthusiasm about the course material. I really enjoy the in-class examples and relating it to certain terms covered in class. It has really helped me apply my knowledge learned in the classroom and apply it to Short Quizzes, Case analysis, group project, and exams. As a Psychology major, learning about Marketing and how it applies to my major is very cool and I love that Professor Kozehgaran applies it someway to all of our majors and minors. I love this class and can't wait for people who take his class next."
"This was one of the best classes I've taken at Syracuse University. I've never had an instructor so passionate about teaching, and that was reflected in the student's engagement and attendance."
"Truly was a pleasure have Professor Kozehgaran. He is very intelligent and truly cares about what his students learn. In addition, he is very kind and extremely helpful when asked questions. I have taken this course before but had to withdraw due to the previous Professor's lack of care and consideration to students. Being in this course with Professor Kozehgaran made this class that I once dreaded, a pleasant and nice learning environment."
"Professor Ali is caring and has an extensive amount of knowledge in marketing. he is the best professor out there."
"I really enjoyed the mini-presentations. I like how the topic was given to us but we were required to expand upon it. The slides were easy to understand and Prof. Kozegaran encouraged discussion which was the most beneficial part of this class. This course really taught me how to think critically about the marketing world and prepare me for further classes."
"I learned a lot throughout this course and have a generally confident understanding of different marketing strategies. You had very engaging lectures and as a visual thinker you had entertaining examples with videos and pictures that helped me apply myself on exams and assignments."
"He is a nice and caring professor who genuinely wants us to learn and enjoy the content. Very approachable and easy to speak with. Had a great overall experience with Professor KG"
"He is very engaging and I appreciate his kindness and enthusiasm, makes a huge difference for me as a student."

Sample Teaching Methods

Mini-Presentations: Each student presents a 6-minute analysis of a short, curated video (typically from sources like WSJ or CNBC) that aligns with the lecture topic of the day. These presentations go beyond summarizing the content, students are expected to compare the featured company’s strategy to a competitor, identify key marketing concepts in action, and suggest possible future challenges or opportunities. This assignment helps students practice framing business problems and applying theory in a concise and persuasive way.

You can find sample videos and students slide deck below:

Frank Marciano - The Economics of Dating Apps.pdf

Perrin - Starbucks.pdf

Interactive Case Studies:

To reinforce critical thinking, I regularly incorporate hands-on exercises where students apply course concepts to familiar companies and real-world contexts. These activities encourage students to examine their understanding more deeply, spark discussion, and build confidence in using marketing frameworks analytically.

BCG Growth-Share Matrix.docx

Engagement Tools:

To foster inclusivity and keep students engaged, I use mid-lecture QR code prompts to collect short, personal reflections related to the day’s topic. I then initiate brief conversations with a few students—often quieter or less active voices—to highlight their input and build a sense of belonging while reinforcing the material.

Structured Group Project:

Students complete a final group marketing plan with multiple check-in points throughout the semester. This structure promotes accountability, collaboration, and cumulative learning without overwhelming students. Below is an example of a group presentation slides submitted by one of the teams.

Team 4 - Sephora.pdf

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